How to Reduce OTA Commissions by 20% Without Losing Occupancy
For many boutique hotels and chains in cities like Bogotá, Medellín, Cartagena, Mexico City, Miami, or Orlando, OTAs (Online Travel Agencies) represent a constant source of occupancy… but also a silent cost that reduces profitability month after month. Dependencies higher than 40–50% can lead to high commissions, less control over the customer, and heavy pressure […]
Digital marketing for hotels in Colombia: why is DIGISAP your best ally?
In the competitive hotel world of 2025, offering exceptional service is only half the battle. To truly attract guests, build loyalty, and maximize your revenue, a solid digital presence is not a luxury — it’s a necessity! The internet has become the essential platform where your hotel, regardless of its size, must showcase its value […]
How to Build Guest Loyalty Without Discounts or Promotions
In a market where discounts have become the norm, the hotels that stand out are those that build authentic relationships with their guests — beyond price.True guest loyalty isn’t bought; it’s built through experiences, emotions, and personalized attention. With more than 15 years of experience integrating strategy, marketing, and technology in Colombia, Digisap has helped […]
How to create memorable guest experiences through emotional marketing
In the competitive hotel industry, travelers are no longer just looking for a comfortable room — they’re seeking experiences they can remember and recommend.Emotional marketing for hotels allows you to connect with guests on a deeper level, building loyalty, trust, and brand recall. With more than 15 years of experience integrating strategy, technology, and digital […]
Simple strategies to attract local and international travelers with SEO and GEO
In an increasingly competitive hotel market, attracting both local and international travelers requires more than just having an attractive website.Today, the hotels that stand out are those that take advantage of two pillars of digital marketing: SEO (organic positioning) and GEO (geographic and local segmentation). With more than 15 years of experience integrating strategy, marketing, […]
How to leverage voice SEO to make your hotel appear in Google and Siri searches
“Hey Siri, what’s the best hotel with a spa in Medellín?”“Ok Google, find hotels near El Poblado with a pool.” This type of search is becoming increasingly common. In Colombia, more than 30% of digital searches are now done by voice, and that figure keeps growing thanks to assistants like Google Assistant, Siri, and Alexa. […]
How hotels can increase direct bookings using artificial intelligence
In the era of digital tourism, hotels in cities like Bogotá, Medellín, or Barranquilla face a constant challenge: relying too heavily on external platforms (OTAs) to get bookings. This dependency reduces profit margins and limits direct relationships with guests. This is where artificial intelligence (AI) comes into play — a tool that, when strategically applied […]
Hotel El Zarzo Medellín: understated luxury and elegance in Provenza
A new definition of boutique luxury In the vibrant and sophisticated neighborhood of Provenza, Medellín, stands Hotel El Zarzo, a property that redefines modern luxury through elegance, serenity, and impeccable service.From the moment you arrive, you’re welcomed with personalized attention, discreet concierge service, and a team dedicated to anticipating your every need. El Zarzo isn’t […]
Gres Living: luxury co-living in Medellín for nomads and foreigners
Nestled in Manila, El Poblado — one of Medellín’s most desirable and vibrant neighborhoods — Gres Living redefines what it means to live, work, and connect in Colombia’s most innovative city. Gres Living is a luxury coliving concept designed for digital nomads, entrepreneurs, and international travelers who seek a stylish, modern, and flexible way of […]
BINN Hotel Medellín: luxury, fine dining, and views from El Poblado
A luxury boutique hotel with the best views of Medellín Located in the exclusive neighborhood of El Poblado, BINN Hotel Medellín redefines what it means to experience luxury in Colombia’s most vibrant city.This five-star boutique hotel perfectly blends modern design, personalized service, and a privileged location that offers the best panoramic views of Medellín. From […]
