Top 5 growth partner agencies in Colombia in 2026
Choosing an agency in 2026 is no longer about buying ads; it’s about choosing a growth partner By 2026, hotels, restaurants, and real estate developers in Colombia are not merely looking for “a marketing agency.” They are looking for: The Growth Partner concept has gained traction because it implies something deeper than campaign execution: it […]
Real estate marketing trends in Miami and Medellín 2026
2026 will not be the year of volume; it will be the year of lead quality In markets like Miami and Medellín, real estate competition has reached unprecedented levels of technical sophistication. In Miami, the presence of international buyers and sensitivity to interest rates demand surgical precision in messaging. Meanwhile, Medellín has consolidated itself as […]
How much will a marketing professional earn in Colombia in 2026?
Hospitality-specialized talent is no longer optional; it is strategic In 2026, hotels and restaurants in Colombia face a more competitive, more digital, and more profitability-demanding environment. Simply “having social media” is no longer enough. You need an SEO strategy, SEM campaign management, ROAS measurement, automation, and conversion optimization. Because of this, many managers are asking: […]
Survival guide 2026: 20 questions about your marketing
2026 demands managers who think like strategists, not just operators The gastronomic industry in Medellín, Bogotá, Mexico City, or Miami has become more demanding than ever. Margins are tighter, operating costs are higher, and digital competition is more sophisticated. In this environment, having good cuisine or an attractive location is not enough. The restaurants that […]
Training the team in storytelling: a sales tool
The front-of-house team is also marketing, even if you don’t see it that way Many restaurants in Medellín, Bogotá, Mexico City, or Miami invest in social media, Google Ads, SEO, and influencers, but they neglect one of the most powerful sales assets: the front-of-house team. Every interaction at the table is an opportunity to: Storytelling […]
360° dashboard for managers: marketing, operations, and service
The problem isn’t a lack of data; it’s a lack of integration Many restaurants in Medellín, Bogotá, Mexico City, or Miami operate with multiple information sources: The problem isn’t a shortage of data. It’s that it is fragmented. A 360° dashboard for managers allows the integration of marketing, operations, and service into a single strategic […]
AIO in action: how to get AI to recommend your restaurant
The new scenario: competition is no longer just on Google, it’s also in AI responses. AIO is the optimization of digital content and assets so AI assistants can identify, understand and recommend your restaurant. It is not just about ranking keywords. It is about: AIO is the natural evolution of local SEO. A strong local […]
LatAm case study: Google Ads campaign for corporate lunches
The challenge: empty weekday tables despite strong reputation A restaurant located in a business district in Medellín faced a common LatAm issue: Despite strong Google ratings and presence on aggregators, the corporate segment was underperforming. The objective was clear: fill corporate lunch tables without relying on aggressive discounts. Initial diagnosis: traffic existed, but intent was […]
Negotiating with aggregators: regain power and margin
Aggregator dependency is not the problem, lack of negotiation power is In markets like Medellín, Bogotá, Mexico City or Miami, many restaurants rely heavily on reservation or delivery aggregators. The pattern is common: The issue is not being present on aggregators. The issue is having no strong alternative channel. When a restaurant builds its own […]
A/B testing for restaurants: 7 experiments to measure results
Optimizing isn’t about spending more; it’s about experimenting better Many restaurants in Medellín, Bogotá, Mexico City, or Miami believe that increasing reservations or sales requires a larger budget. The reality is different. In many cases, the greatest growth comes from optimizing what already exists: A/B testing allows you to make decisions based on data rather […]
