Content for restaurants: blog and video
The restaurant that only posts dish photos on Instagram no longer differentiates itself from any of its competitors. Today, every restaurant posts photos. Every restaurant has reels. Every restaurant has a Google Maps profile. The dish photo is no longer content — it’s the minimum expectation. What differentiates a restaurant that grows from one that […]
Restaurant marketing: Fill your tables without apps
If your restaurant depends on Rappi, Uber Eats, The Fork, or similar platforms to keep tables filled, you’re handing over between 20% and 35% of your revenue in commissions. The problem isn’t being on aggregators they can be useful for visibility but not having your own channel running in parallel and profitably. In competitive markets […]
Why do short cooking videos increase table reservations?
In 2026, a diner’s brain processes food images 60,000 times faster than text. A well-executed short video activates the viewer’s mirror neurons, simulating the experience of taste, aroma, and texture in less than 15 seconds. This phenomenon, technically known as “visual hunger,” drastically reduces the customer’s decision cycle: from viewing to booking on a Google […]
How to double a restaurant’s organic traffic using AI reviews?
To double organic traffic in 2026, a restaurant must incentivize reviews that function as “fuel” for artificial intelligence algorithms. When a user asks their assistant: “where to eat the best authentic pasta carbonara in chapinero?”, the AI scans thousands of reviews looking for specific descriptions. If your customers mention ingredients, textures, and dish names, your […]
What questions do B2B clients ask when searching for event venues?
In 2026, corporate clients have moved away from generic search engines to rely on AI assistants that filter options based on technical capacity and reliability. An HR director is not just looking for “a good restaurant”; they are looking for a logistical solution that will not fail. If your landing page does not answer questions […]
What is zero-click search and how does it affect my restaurant?
Zero-click search occurs when a user performs a Google search and finds all the necessary information on the results page (SERP), without needing to click on any external link. For a restaurant, this means a potential customer decides to visit you based exclusively on what they see in your Google Business Profile or in AI-generated […]
How to optimize a restaurant menu for voice search?
For a restaurant to be the top recommendation from a voice assistant, its menu must be designed under a natural language architecture. When a user asks: “where is there spicy ramen near me?”, the assistant does not read an entire webpage; it looks for specific entities and indexed local attributes. Voice search optimization (VSO) is […]
Video marketing strategies for restaurants in 2026
In 2026, the winner isn’t the restaurant with the most views, but the one that converts best Many restaurants in Medellín, Bogotá, Mexico City, or Miami post videos constantly on Instagram Reels, TikTok, and YouTube. However, few ask the key question: Are these videos generating bookings or just engagement? In 2026, video marketing must be […]
Survival guide 2026: 20 questions about your marketing
2026 demands managers who think like strategists, not just operators The gastronomic industry in Medellín, Bogotá, Mexico City, or Miami has become more demanding than ever. Margins are tighter, operating costs are higher, and digital competition is more sophisticated. In this environment, having good cuisine or an attractive location is not enough. The restaurants that […]
Training the team in storytelling: a sales tool
The front-of-house team is also marketing, even if you don’t see it that way Many restaurants in Medellín, Bogotá, Mexico City, or Miami invest in social media, Google Ads, SEO, and influencers, but they neglect one of the most powerful sales assets: the front-of-house team. Every interaction at the table is an opportunity to: Storytelling […]
