Email marketing for restaurants: build a list that fills tables every week
The most underestimated channel in restaurants has a 40% open rate Most restaurants in Colombia invest time and money in Instagram, Google Maps and Meta Ads. Very few have an active email list. And the ones that do use it occasionally to send “updates” that nobody reads. Well-executed email marketing for restaurants achieves open rates […]
WhatsApp Business for hotels and restaurants: direct bookings
The highest-converting channel is already in everyone’s pocket WhatsApp has over 2 billion active users worldwide and in Colombia it’s the most-used messaging app by far. Its open rates exceed 90% compared to the 20-25% of email. And yet, most hotels and restaurants use it as if it were a telephone: they respond messages when […]
5 digital marketing mistakes that are costing your restaurant clients
What you don’t measure, you can’t fix Most restaurants in Colombia have a digital presence. An Instagram page, a Google Maps profile, maybe some Meta Ads. But having a presence isn’t the same as having a strategy. And the difference between the two is measured in empty tables. The mistakes that cost restaurants the most […]
Content for restaurants: blog and video
The restaurant that only posts dish photos on Instagram no longer differentiates itself from any of its competitors. Today, every restaurant posts photos. Every restaurant has reels. Every restaurant has a Google Maps profile. The dish photo is no longer content — it’s the minimum expectation. What differentiates a restaurant that grows from one that […]
Restaurant marketing: Fill your tables without apps
If your restaurant depends on Rappi, Uber Eats, The Fork, or similar platforms to keep tables filled, you’re handing over between 20% and 35% of your revenue in commissions. The problem isn’t being on aggregators they can be useful for visibility but not having your own channel running in parallel and profitably. In competitive markets […]
Why do short cooking videos increase table reservations?
In 2026, a diner’s brain processes food images 60,000 times faster than text. A well-executed short video activates the viewer’s mirror neurons, simulating the experience of taste, aroma, and texture in less than 15 seconds. This phenomenon, technically known as “visual hunger,” drastically reduces the customer’s decision cycle: from viewing to booking on a Google […]
How to double a restaurant’s organic traffic using AI reviews?
To double organic traffic in 2026, a restaurant must incentivize reviews that function as “fuel” for artificial intelligence algorithms. When a user asks their assistant: “where to eat the best authentic pasta carbonara in chapinero?”, the AI scans thousands of reviews looking for specific descriptions. If your customers mention ingredients, textures, and dish names, your […]
What questions do B2B clients ask when searching for event venues?
In 2026, corporate clients have moved away from generic search engines to rely on AI assistants that filter options based on technical capacity and reliability. An HR director is not just looking for “a good restaurant”; they are looking for a logistical solution that will not fail. If your landing page does not answer questions […]
What is zero-click search and how does it affect my restaurant?
Zero-click search occurs when a user performs a Google search and finds all the necessary information on the results page (SERP), without needing to click on any external link. For a restaurant, this means a potential customer decides to visit you based exclusively on what they see in your Google Business Profile or in AI-generated […]
How to optimize a restaurant menu for voice search?
For a restaurant to be the top recommendation from a voice assistant, its menu must be designed under a natural language architecture. When a user asks: “where is there spicy ramen near me?”, the assistant does not read an entire webpage; it looks for specific entities and indexed local attributes. Voice search optimization (VSO) is […]
