Video marketing strategies for restaurants in 2026
In 2026, the winner isn’t the restaurant with the most views, but the one that converts best Many restaurants in Medellín, Bogotá, Mexico City, or Miami post videos constantly on Instagram Reels, TikTok, and YouTube. However, few ask the key question: Are these videos generating bookings or just engagement? In 2026, video marketing must be […]
Survival guide 2026: 20 questions about your marketing
2026 demands managers who think like strategists, not just operators The gastronomic industry in Medellín, Bogotá, Mexico City, or Miami has become more demanding than ever. Margins are tighter, operating costs are higher, and digital competition is more sophisticated. In this environment, having good cuisine or an attractive location is not enough. The restaurants that […]
Training the team in storytelling: a sales tool
The front-of-house team is also marketing, even if you don’t see it that way Many restaurants in Medellín, Bogotá, Mexico City, or Miami invest in social media, Google Ads, SEO, and influencers, but they neglect one of the most powerful sales assets: the front-of-house team. Every interaction at the table is an opportunity to: Storytelling […]
360° dashboard for managers: marketing, operations, and service
The problem isn’t a lack of data; it’s a lack of integration Many restaurants in Medellín, Bogotá, Mexico City, or Miami operate with multiple information sources: The problem isn’t a shortage of data. It’s that it is fragmented. A 360° dashboard for managers allows the integration of marketing, operations, and service into a single strategic […]
AIO in action: how to get AI to recommend your restaurant
The new scenario: competition is no longer just on Google, it’s also in AI responses. AIO is the optimization of digital content and assets so AI assistants can identify, understand and recommend your restaurant. It is not just about ranking keywords. It is about: AIO is the natural evolution of local SEO. A strong local […]
LatAm case study: Google Ads campaign for corporate lunches
The challenge: empty weekday tables despite strong reputation A restaurant located in a business district in Medellín faced a common LatAm issue: Despite strong Google ratings and presence on aggregators, the corporate segment was underperforming. The objective was clear: fill corporate lunch tables without relying on aggressive discounts. Initial diagnosis: traffic existed, but intent was […]
Negotiating with aggregators: regain power and margin
Aggregator dependency is not the problem, lack of negotiation power is In markets like Medellín, Bogotá, Mexico City or Miami, many restaurants rely heavily on reservation or delivery aggregators. The pattern is common: The issue is not being present on aggregators. The issue is having no strong alternative channel. When a restaurant builds its own […]
A/B testing for restaurants: 7 experiments to measure results
Optimizing isn’t about spending more; it’s about experimenting better Many restaurants in Medellín, Bogotá, Mexico City, or Miami believe that increasing reservations or sales requires a larger budget. The reality is different. In many cases, the greatest growth comes from optimizing what already exists: A/B testing allows you to make decisions based on data rather […]
2026 campaign calendar for restaurants: key dates
Profitable restaurants do not improvise campaigns, they plan them a year in advance Many restaurants in Medellín, Bogotá, Mexico City or Miami react to key commercial dates too late. The result: A structured 2026 campaign calendar allows you to anticipate demand, allocate budget strategically and maximize both corporate and social reservations. The goal is not […]
Playbook for conquering the MICE segment: agencies and events
The MICE segment does not arrive by chance, it is built strategically In cities such as Bogotá, Medellín, Mexico City or Miami, the MICE segment (Meetings, Incentives, Conferences and Exhibitions) represents a high-value opportunity for restaurants with event capacity. However, many restaurants assume that: The MICE market does not work that way. It requires clear […]
