Data analytics for marketing: your business’s best salesperson
Most businesses collect data every day: website visits, ad clicks, reservations, leads, customer behavior. But very few actually use it to make smarter decisions. In 2026, the gap between businesses that act on data and those that don’t is no longer a competitive advantage. It’s a survival issue. Whether you manage a boutique hotel in […]
How to choose the best digital marketing agency in Colombia
The decision that most impacts your digital sales Choosing a digital marketing agency is one of the most important decisions a hotel, restaurant or real estate agency can make. Not because it’s irreversible, but because a bad choice costs time, money and opportunities that aren’t easy to recover. The Colombian market has hundreds of agencies. […]
E-commerce in Colombia 2026: 7 strategies to increase your online sales this year
E-commerce in Colombia is no longer just for big brands In 2024, e-commerce in Colombia moved over 50 trillion pesos. In 2026, that number keeps growing and the online stores gaining market share aren’t necessarily the biggest — they’re the most strategic. An e-commerce selling kitchen accessories in Bogotá, sportswear from Medellín or artisan products […]
Google Ads for real estate agencies in Colombia: qualified leads
The problem isn’t the lack of leads. It’s the quality of the leads Many real estate agencies in Colombia have active Google Ads campaigns. The problem isn’t that forms aren’t coming in — it’s that most of those forms are from people who are browsing around, not from people ready to buy or invest. A […]
How to measure the ROI of your digital marketing agency
If you can’t measure it, you can’t improve it There’s a conversation that happens in many hotels, restaurants and real estate companies in Colombia at the end of every month: the manager reveals how much was paid to the marketing agency and nobody in the room can say with certainty what that investment generated. There […]
WhatsApp Business for hotels and restaurants: direct bookings
The highest-converting channel is already in everyone’s pocket WhatsApp has over 2 billion active users worldwide and in Colombia it’s the most-used messaging app by far. Its open rates exceed 90% compared to the 20-25% of email. And yet, most hotels and restaurants use it as if it were a telephone: they respond messages when […]
5 digital marketing mistakes that are costing your restaurant clients
What you don’t measure, you can’t fix Most restaurants in Colombia have a digital presence. An Instagram page, a Google Maps profile, maybe some Meta Ads. But having a presence isn’t the same as having a strategy. And the difference between the two is measured in empty tables. The mistakes that cost restaurants the most […]
SEO for boutique hotels: more direct bookings without commissions
The trap of depending on Booking and Expedia A boutique hotel in Medellín, Cartagena or Bogotá can have 85% occupancy and still have profitability problems. The reason is almost always the same: between 60% and 80% of those bookings come through OTAs that charge between 15% and 25% commission on every night sold. The problem […]
Digital marketing that actually transforms businesses in Colombia (2026)
The problem isn’t the budget. It’s the strategy. Many hotels, restaurants and real estate companies in Colombia have been investing in digital marketing for years without seeing clear results. Not because the channel doesn’t work, but because they’re running generic strategies that don’t understand the logic of their business. A restaurant in Chapinero doesn’t need […]
