How a digital marketing agency can achieve 40% of total sales through the direct channel
The Challenge of Hotels: Increase Direct Booking and Reduce OTAS Dependency in a market whereOTAs (booking, expedia, etc.) can keep up to 25% of each reservation in commissions, hotels seek strategies forMaximize your profitability and regain control over your sales. The solution is in aDigital Marketing Agency Specialized […]
Digital advertising for hotels: The key to reduce dependence on OTAs
Why do hotels depend on OTAs and how to reduce that dependency? TheOnline Travel Agencies as Booking, expedia and take off They have dominated the hotel industry, facilitating reservations but charging Commissions of up to 25% for each reservation. Although these platforms guarantee visibility, hotels They lose control over their […]
Why do hotels need a digital agency in Bogota to increase bookings?
The challenge of hotels in 2025: more direct reservations and less dependence on OTAS In a world where70% of hotel reservations are made online, hotels that do not have aOptimized digital strategyThey are losing business opportunities.High dependence on OTAs (Booking, Expedia, take off) reduces profitability, since they charge commissions ofup to 25% for […]
Growth partner for hotels: A pay-for-performance model to increase sales
The new approach to maximizing direct reserves and profitability Most hotels They lose between 15% and 25% of their income in commissions paid to OTAs such as Booking and Expedia. Although these platforms ensure visibility, they reduce Profitability and control over the relationship with the guest. This is where it […]
Digital marketing trends for hotels in 2025: Innovation and sustainable growth.
The hotel sector is undergoing a significant transformation in its digital marketing strategies. By 2025, trends are anticipated that not only seek to attract more guests, but also optimize investment and guarantee sustainable growth. Below are the main trends that hotels should consider to stay competitive. 1.Growth Marketing: Sustainable Growth Strategies TheGrowth MarketingIt has established […]
Digital Marketing Trends for Restaurants in 2025: Innovation and Growth with Digisap
In an increasingly competitive market, restaurants face the challenge of attracting more diners, retaining customers and maximizing their profitability. For 2025, theDigital Marketing Strategieswill evolve into theCreativity, customization and sustainable growth, with a special focus on models that reduce dependency on third parties such as OpenTable or TheFork. DIGISAP’s Growth Partner modelIt is presented […]
Advantages of implementing a growth marketing strategy: Sustainable growth with Digisap
In a constantly evolving digital world, companies need innovative and dynamic strategies that drive sustainable growth.The Growth MarketingIt has established itself as a key methodology to achieve this objective, focusing on optimizing each stage of the sales funnel and maximizing the results through experimentation and data analysis. Also, select aAllied agency specialized as DIGISAPIt is […]
Top mistakes in digital marketing for hotels: Why don’t they sell?
Digital marketing can be a powerful tool for hotels, butIf it is not executed correctly, it can become a cost more than a profitable investment.. Hotels often face challenges to generate direct reservations, forcing them to depend on OTAs (Online Travel Agencies) and lose control over their income. Here we analyze the main errors that […]
Digital Marketing for Hotels: Strategies to Increase Direct Bookings
The hotel sector faces a constant challenge: increase direct bookings and reduce dependency on online travel agencies (OTAs) such as Booking, Expedia and Airbnb. These platforms offer visibility, but in exchange for high commissions that can significantly reduce the profitability of hotels. Digital marketing has become a key tool to achieve more direct reservations, improve […]
SEO for Hotels: How to Position your Hotel in Google?
The hotel industry is highly competitive and every day more travelers seek accommodation through Google before making a reservation. Have an optimized website with strategies ofSEOIt allows hotels to appear in the first search results, increasing their visibility and capturing more customers directly. Implement strategies ofSEOEffective reduces dependency on platforms such as Booking and Expedia, […]
