The hotel sector faces the constant challenge of excelling in a highly competitive and saturated market. Nowadays, customers are looking for personalized experiences, hassle-free booking processes, and brands that connect with their expectations. This is where theMarketing for Hotels It becomes the essential tool to transform your business. On DIGISAP, We are experts in […]
OTAs dependency (Online Travel Agencies) may be a practical short-term strategy, but in the long run it has a negative impact on the direct revenues of hotels due to high commissions and lack of control over rates and promotions. OnDIGISAP, we are experts in helping Hotels to design strategies to reduce this dependency and promote […]
The challenge of increasing reserves without relying on OTAs The hotel sector faces a great challenge:Attract direct reserves without relying on OTAs (Online Travel Agencies) such as Booking and Expedia. These platforms offer visibility, but in exchange for high commissions that can reach the25% for each reservation. This model generates a expensive dependency, […]
The Challenge of Hotels: Increase Direct Booking and Reduce OTAS Dependency in a market whereOTAs (booking, expedia, etc.) can keep up to 25% of each reservation in commissions, hotels seek strategies forMaximize your profitability and regain control over your sales. The solution is in aDigital Marketing Agency Specialized in Hotels, which applies advanced strategies forAchieve […]
The 2025 Hotel Challenge: More direct bookings and less reliance on OTAs In a world where 70% of hotel bookings are made online, hotels that do not have an optimized digital strategy are losing business opportunities. The high dependence on OTAs (Booking, Expedia, Despegar) reduces profitability, as they charge commissions of up to 25% for […]
The hotel sector is currently facing great challenges: high competition, dependence on OTAs (Online Travel Agencies) and the need to generate more direct bookings. In this context, Digisap has positioned itself as a key ally for hotels in Medellin and Colombia, achieving impressive results in growth of reservations, revenue and digital positioning. Below, we explore […]
OTAs (Online Travel Agencies) such as Booking, Expedia and Despegar have been an essential tool for the hotel industry for years. However, their high commissions-which can reach up to 25% per booking-andlack of control over the relationship with guests have led hotels to look for more profitable and sustainable strategies. In this article, we explore […]
In the competitive and dynamic hospitality sector, online reputation management has emerged as a determining factor that can tip the balance between the success and stagnation of a business. The opinions and ratings expressed by travelers on highly influential platforms such as Google, TripAdvisor and Booking have a direct and significant impact on the […]
Key KPIs to boost the success of your hotel marketing strategy In the competitive world of hospitality, an effective marketing strategy transcends simple guest attraction; Its true value lies in the ability to generate profitable and sustainable growth in the long term. To discern whether the initiatives implemented are paying off, measurement through key performance […]
When will you start seeing results with your hotel digital marketing strategy? A perspective from Medellin and Colombia In the dynamic universe of digital marketing specifically designed for the hotel sector, one of the most frequent questions that the managers and owners of establishments ask is the following: At what precise moment will I […]
