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Our purpose, culture and team.

19 years building accountable digital operations for brands. Four offices. One way of working.

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ABOUT US · OUR PURPOSE

A company with purpose.
A team with values.

We integrate strategy, technology and marketing with one guiding conviction: to do things right, with excellence and with meaning.

+God in the business — a culture that honors people and work done well

Mission

Measurable commercial growth by integrating strategy, technology and marketing.

Vision

To be the go-to growth partner in Colombia and the USA.

Purpose

To serve with excellence and honor God through our work.

THE 4 VALUES · DIGISAP CULTURE

Honesty

Truth, consistency and transparency — building trust to honor God.

Passion

Dedication and joy, serving with love the purpose God placed in our hands.

Service

A calling: improving others' lives, connecting our work to God's purpose.

Determination

Persevering with faith and discipline to honor God with results.

"We put God at the center of the company. It shows in how we treat people and in our commitment to every client."
Hernán Ballén · CEO Digisap — Tele VID Interview with Sandra Bernal
Tele VID interview

MANIFESTO

If it isn't measurable, it isn't marketing. It's advertising.

We connect every campaign, piece of content, line of code and conversion to a business metric. If it doesn't contribute to revenue, it doesn't make the plan.

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VALUE 01

Strategy over tactics

Why first, how second. Tactics change, hypotheses win.

VALUE 02

Data over opinion

We argue with numbers or we don't argue. And we share our numbers with the client.

VALUE 03

Vertical specialization

We don't do everything for everyone. We know the industries we operate in deeply.

VALUE 04

Execution as a competitive advantage.

Strategy without execution is a PowerPoint. Execution without strategy is noisy traffic.

VALUE 05

Curiosity before ego.

We learn fast, we don't defend opinions for the sake of it. We rewrite hypotheses when the data asks for it.

ORIGIN OF THE NAME

digi.sap

/digi sap/

NOUN

From the Latin digitalis (adj., "digital") + sapientia (noun, 1st declension, "wisdom"). Digitalis agrees in feminine singular with sapientia — the union is deliberate, not accidental.

The ability to apply deep knowledge to the digital.
19YEARS

We didn't invent the name — we've been proving it for 19 years, campaign by campaign, client by client.

DIGITAL WISDOM ISN'T A SLOGAN. IT'S THE LITERAL TRANSLATION OF WHO WE ARE.

TEAM

The team that operates with your brand.

A compact, multidisciplinary team spread across four offices. Squads assigned by industry, not by channel.

Hernán Ballén

Hernán Ballén

CEO

Andrés Ballén

Andrés Ballén

EXECUTIVE DIRECTOR

Sandra Valero

Sandra Valero

HEAD OF OPERATIONS - MISSION LEAD

Elio Varguillas

Elio Varguillas

PAID MEDIA DIRECTOR

Evaluna Frasca

Evaluna Frasca

SOCIAL MEDIA & WEB DESIGN

Katherine Guerra

Katherine Guerra

SOCIAL MEDIA

Catherine Gil

Catherine Gil

ACCOUNT EXECUTIVE & SUPPORT

Yulimar Fermín

Yulimar Fermín

CONTROL & REPORTING

Freddy García

Freddy García

SENIOR UX/UI DESIGNER, NO-CODE DEVELOPER

Ricardo García

Ricardo García

WEBMASTER

Marcial Tapia

Marcial Tapia

DEVELOPER

0

Leaders in direct operation

0

Years scaling brands across LATAM and the USA

0%

Average team growth each year

0%

Senior talent retention rate

OFFICES

Four cities.
One operation.

We operate as a single unit, strategically distributed near our main clients.

MAIN OFFICE

Bogotá

Calle 93 #11A-28, Of. 601
+57 601 756 0875

STRATEGYDATAPRODUCT
CARIBBEAN / US HUB

Miami

1870 N. Corporate Lakes Blvd, Weston, FL 33326
+1 305 809 8498

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