Vertical · Real Estate

Real estate digital marketing that converts prospects into sales.

Strategy, Paid Media and technology to sell more properties in Miami and Latin America. From first contact to the video call — with branding, remarketing, qualified lead generation, SEO+GEO, WhatsApp+Calendly and real-time results dashboards.

Free diagnostic ↗View real estate case studies

Average reduction in qualified CPL

Average increase in close rate

Lead response speed

Active projects in LATAM

Sector challenges

The problems we
solve in real
estate.

We don't sell forms. We solve the leak points between the ad and the closing — where real estate marketing's real ROI gets lost.

Challenge 01

Lead dies before the first call

The agent calls 6 hours later; the prospect has already gotten quotes from three competitors. Speed makes or breaks the close.

Challenge 02

CRM with dirty data

Duplicates, mistagged sources, leads with no sales stage. Without structure, scoring isn't possible.

Challenge 03

Low CPL, junk leads

Ads optimized for volume fill the funnel with curious clicks with no budget or real buying intent.

Challenge 04

Marketing and sales at odds

Marketing says "the leads aren't being worked"; sales says "the leads are bad." Without a measured SLA, both are right and nobody closes.

Challenge 05

Imprecise attribution from a long cycle

The buying cycle lasts 3-9 months. Without server-side tracking or an integrated CRM, you attribute wrong and overpay for the wrong channels.

Operating system

A system to close
more with the same
investment.

We build a coordinated demand + sales enablement system, not standalone campaigns.

Phase 01

CRM audit + tracking architecture

Clean HubSpot/Salesforce, server-side tagging, quality events per stage, initial intent-based lead scoring.

↗Phase 02

Performance optimized to SQL, not MQL

What matters isn't the lead — it's the sales-qualified lead. We optimize campaigns toward real SQL, not forms.

↗Phase 03

Automated nurturing by stage

WhatsApp/email sequences + content by committee stage (interest, comparison, decision, post-sale).

↗Phase 04

Executive dashboard + commercial SLA

Weekly report with real pipeline metrics, response time, conversion per agent and ROI per source.

↗

Real estate case studies

Verifiable results in
real estate.

Two selected cases from developers and real estate firms in operation with Digisap.

Real Estate+1,200%Organic impressions · 11mo

Florida HomeGroup: Bilingual Organic Visibility and Ranking on Google.

Florida HomeGroup Realty · Florida · SEO + GEO

Real Estate+28%Close rate

Vezra Group: lead scoring + CRM = a healthier pipeline.

Vezra Group · 2025

Why choose us

Why Digisap for real estate.

In real estate, a bad lead costs time and money. We've spent 15+ years generating demand for real estate firms, agents and developers in Colombia and Florida, and that's why we focus on what actually moves your business: qualified buyers and investors.

Real estate specialization.
We understand long sales cycles, lead quality, and the difference between investment property, luxury and residential.
Colombia + Florida under one team.
We capture Latino investors buying in Miami and Orlando, with bilingual content and campaigns.
Qualified leads, not empty volume.
Segmentation, filtering and content designed to attract real buying intent, measuring cost per lead that actually converts to a sale.
CRM and automation.
We connect your campaigns to your CRM so no lead goes cold and you know which ad drives real sales.
Three pillars in one operation.
Strategy, technology and marketing integrated, without coordinating multiple vendors.
Transparency and support.
Clear reporting on leads, cost and sales, with a close-knit team.

Clients

Developers and real estate firms that
trust us.

Florida HomeGroup Realty

Milenio PC

Cuéllar Serrano Gómez

Vezra Group

PFS Realty Group

Su Despensa

Capital Group

Verity

Frequently asked questions

Questions specific
to your sector.

What real estate leaders ask us most.

How do I generate qualified real estate leads?

You generate qualified leads by combining segmented Google and Meta Ads campaigns with content and SEO that attract buyers with real intent, filtering out the curious through forms and qualification. Then a CRM with automation follows up with every contact immediately. The focus isn't lead volume, it's lead quality and the cost per lead that actually converts to sales.

How do I attract foreign investors in Miami and Orlando?

You attract foreign investors with geo-targeted campaigns to Latino and international audiences, bilingual content (Spanish and English), remarketing, and ads focused on returns, financing and investment opportunities. With a presence in Colombia and the United States, at Digisap we connect both markets and have worked on acquisition in Miami and Orlando for real estate firms and developers seeking Latino buyers.

What's a reasonable cost per lead in real estate?

Cost per lead (CPL) varies a lot depending on the market, property type and channel: it can range from a few dollars for top-of-funnel leads to much higher figures for luxury or investment properties. More than the isolated CPL, what matters is the cost per qualified lead and per closed sale. We optimize segmentation and nurturing to bring that real cost down over time.

How do you integrate the CRM with campaigns?

We connect your Ads campaigns to your CRM so every lead comes in automatically, gets assigned and receives immediate follow-up, with nurturing by email and WhatsApp according to their stage. That integration lets you measure which campaign drives real sales (not just forms) and optimize spend with data. If you don't have a CRM yet, we help you implement one.

Do you work on projects in Colombia and Florida?

Yes. We do real estate marketing both in Colombia (Bogotá, Medellín and other cities) and in Florida (Miami and Orlando), including attracting Latino investors buying in the United States. Our presence in both countries lets us understand the regulations, audience and channels of each market.

G Verified reviews

4.9 / 5 — What people say on Google.

Direct excerpts from reviews left by clients on Google Maps. Hover to pause.

View Google profile ↗

    
 
 
       Posted on Google  
   
   Cindy Mora 
 
 
 
 Trustindex verifies that the original source of the review is Google. Me ha gustado bastante el trabajo de pautas y promocion que le han hecho a mi restaurante.
  
 
      Posted on Google  
   
   Ricardo Tena 
 
 
 
 Trustindex verifies that the original source of the review is Google. Gran servicio mejorando el rendimiento de nuestra presencia online. El equipo siempre responde rápido ante cualquier duda o necesidad.
  
 
      Posted on Google  
   
   Johans Pelaez 
 
 
 
 Trustindex verifies that the original source of the review is Google. Digisap se ha convertido en un socio clave para mis clientes internacionales que buscan aterrizar con fuerza en el mercado nacional, local y regional. Desde la primera reunión, su equipo entendió las particularidades culturales y comerciales de cada plaza y diseñó campañas de marketing digital y e‑commerce totalmente adaptadas. Destaco su enfoque estratégico —basado en datos y pruebas constantes— y la manera tan fluida en que integran SEO, pauta paga y automatización para generar tráfico cualificado y conversiones reales. Además, su comunicación es transparente: reportes claros, seguimiento puntual y recomendaciones accionables que se traducen en resultados medibles. Con Digisap, la expansión deja de ser un desafío y se convierte en una oportunidad tangible de crecimiento. Altamente recomendados.
  
 
      Posted on Google  
   
   Carlos Gardeazabal 
 
 
 
 Trustindex verifies that the original source of the review is Google. Gran conocimiento, profesionalismo y permanente actualización. Su interés por entender e implementar los cambios y las nuevas herramientas es muestra de su compromipd
  
 
      Posted on Google  
   
   RAFAEL CASTRO VARGAS 
 
 
 
 Trustindex verifies that the original source of the review is Google. He tenido una excelente experiencia con Digisap, destacando su profesionalismo, compromiso y enfoque estratégico en cada servicio brindado. Su equipo demuestra una gran seriedad y responsabilidad, proporcionando soluciones oportunas y efectivas que realmente aportan valor. Además, su atención al cliente es impecable, siempre dispuestos a ofrecer asesoría personalizada y adaptada a las necesidades específicas de cada situación. Sin duda, una empresa confiable y altamente recomendable para quienes buscan eficiencia y resultados en el ámbito digital.
  
 
      Posted on Google  
   
   Leidy Forero 
 
 
 
 Trustindex verifies that the original source of the review is Google. Me ha ido muy bien con sus servicios, son recursivos y entienden del negocio Digital.