Vertical · Hotels

Digital marketing for hotels that sell direct and build a brand.

Strategy, technology, data and marketing for boutique hotels, luxury properties, aparthotels and hospitality brands. We connect web, SEO, GEO, paid media and dashboards to reduce OTA dependency and grow the direct channel.

Free diagnostic ↗View hotel case studies

Average growth in direct bookings

0pp

Typical reduction in OTA commission

Improvement in sustained RevPAR

Active properties in operation

Sector challenges

The problems we
solve in
hospitality.

We don't sell visibility. We solve the five bottlenecks GMs and revenue managers tell us about in every first conversation.

Challenge 01

OTAs eat 18-25%

Structural dependence on Booking/Expedia with commissions that choke margin and brand control.

Challenge 02

Outdated booking engine

Low-converting booking engine, no upsell, no server-side tracking. The opportunity exists — the technology doesn't capture it.

Challenge 03

Broken tracking

Blocked cookies, lost parameters and imprecise attribution make the owned channel's ROI invisible.

Challenge 04

Soulless content

Generic photos, an abandoned blog and personality-free social media. The premium guest looks for experience, not descriptions.

Challenge 05

Weak local SEO

You're not showing up in Google Hotel Ads, in AI answers, or in "boutique hotels [city]" searches when you should be the default.

Operating system

How we build the
direct channel.

Four phases we apply to every property. No recipes: we adjust weight by the brand's specific challenge.

Phase 01

360 audit + server-side tracking

Server-Side Tagging implementation, attribution model, dashboards, and PMS + booking engine + GA4 connection.

↗ Phase 02

Booking engine optimization + on-site CRO

UX redesign, A/B testing, automatic upsell, on-site rate comparison to neutralize the OTA price.

↗ Phase 03

Performance + Meta search + local SEO

Google Hotel Ads, TripAdvisor, Trivago, hyper-segmented paid Meta by intent + local SEO authority.

↗ Phase 04

Editorial content + email lifecycle

In-house audiovisual production, long-tail keyword editorial blog, pre-stay/in-stay/post-stay email sequences.

↗

Hotel case studies

Verifiable results in
hospitality.

Two selected cases from the 30+ hotels currently active in operation with Digisap.

Hospitality

+46%Revenue 2024 → 2025

Binn Hotel: From Organic to Premium ROAS with Sustained Web Sales.

Binn Hotel · Medellín · +110% traffic · 10× ROAS

Hospitality

32%Sales attributed to digital

El Cielo Hotel: Digital Channel Consolidated as a Sales Engine with Premium ROAS.

El Cielo Hotel · Bogotá · 2022-2025

Why choose us

Why Digisap for hotels.

We're not a generalist agency learning your business at your expense. We've spent 19+ years doing marketing and technology for hospitality, and we know your real challenge isn't "likes" — it's occupancy, ROAS and OTA dependency. That's why we work like this:

Real hotel specialization.
We understand average rate, seasonality, revenue management and booking engines. You don't have to explain your business from scratch.
Focus on direct bookings and margin.
Every strategy aims to strengthen your direct channel and reduce the commissions Booking and Expedia currently take.
Results measured by ROAS.
We set up attribution so your numbers reflect real direct-channel revenue, not bookings you would have gotten anyway.
Three pillars in one operation.
Strategy, technology and marketing integrated: SEO, ads, web, booking engine and data working together, without coordinating three vendors.
Presence in Colombia + USA.
Ideal if you're seeking both domestic and international guests.
Close support and clear reporting.
You always know what's happening with your investment, with a team that responds and doesn't disappear after the sale.

Hotels

Hotel brands that operate
with us.

Binn Hotel

Elcielo Hotel

23 Hotel

Hotel El Zarzo

Etro Rooftop

Hotel Regatta

Habitel Prime

Habitel Select

Frequently asked questions

Questions specific
to your sector.

What hotel leaders ask us most.

How do I increase my hotel's direct bookings?

You increase direct bookings by combining four fronts: SEO so people find you on Google, Google and Meta Ads campaigns segmented to travelers with booking intent, a fast website with an optimized booking engine, and remarketing to recover those who didn't book. At Digisap we integrate it all into a single operation and measure it by ROAS, so every dollar invested translates into occupancy, not just clicks.

How do I reduce dependency on Booking and Expedia?

You reduce OTA dependency by strengthening your direct channel: rate parity or a better price on your website, a frictionless booking engine, your own content and SEO, and brand campaigns on metasearch and Google. That way you recover the margin commissions currently take. Our goal with every hotel is for the direct channel to grow steadily until it becomes your main booking source.

What's a good ROAS for a hotel?

A good hotel ROAS usually sits between 5:1 and 15:1, but the number depends on your average rate, seasonality, market and account maturity. More important than an isolated high ROAS is that it reflects real direct-channel revenue, not bookings you would have gotten anyway. At Digisap we set up attribution and measurement so your ROAS represents incremental sales, not inflated numbers.

How long does it take to see results?

Advertising campaigns (Google and Meta Ads) can generate bookings within the first few weeks, while SEO and direct-channel positioning build sustainable results over 3 to 6 months. The usual approach is a combination: fast traffic and bookings from Ads from day one, and a growing organic base that lowers your acquisition cost over time.

Do you work with boutique hotels and small chains?

Yes. Boutique hotels and small chains are one of our focus areas: we understand their occupancy, seasonality and OTA-competition challenges. We design strategies sized to their budget and scale, with close support and clear reporting, so they can compete with bigger players without needing an in-house marketing team.

Verified reviews

4.9 / 5 — What people say on Google.

Direct excerpts from reviews left by clients on Google Maps. Hover to pause.

View Google profile ↗

    
 
 
       Posted on Google  
   
   Cindy Mora 
 
 
 
 Trustindex verifies that the original source of the review is Google. Me ha gustado bastante el trabajo de pautas y promocion que le han hecho a mi restaurante.
  
 
      Posted on Google  
   
   Ricardo Tena 
 
 
 
 Trustindex verifies that the original source of the review is Google. Gran servicio mejorando el rendimiento de nuestra presencia online. El equipo siempre responde rápido ante cualquier duda o necesidad.
  
 
      Posted on Google  
   
   Johans Pelaez 
 
 
 
 Trustindex verifies that the original source of the review is Google. Digisap se ha convertido en un socio clave para mis clientes internacionales que buscan aterrizar con fuerza en el mercado nacional, local y regional. Desde la primera reunión, su equipo entendió las particularidades culturales y comerciales de cada plaza y diseñó campañas de marketing digital y e‑commerce totalmente adaptadas. Destaco su enfoque estratégico —basado en datos y pruebas constantes— y la manera tan fluida en que integran SEO, pauta paga y automatización para generar tráfico cualificado y conversiones reales. Además, su comunicación es transparente: reportes claros, seguimiento puntual y recomendaciones accionables que se traducen en resultados medibles. Con Digisap, la expansión deja de ser un desafío y se convierte en una oportunidad tangible de crecimiento. Altamente recomendados.
  
 
      Posted on Google  
   
   Carlos Gardeazabal 
 
 
 
 Trustindex verifies that the original source of the review is Google. Gran conocimiento, profesionalismo y permanente actualización. Su interés por entender e implementar los cambios y las nuevas herramientas es muestra de su compromipd
  
 
      Posted on Google  
   
   RAFAEL CASTRO VARGAS 
 
 
 
 Trustindex verifies that the original source of the review is Google. He tenido una excelente experiencia con Digisap, destacando su profesionalismo, compromiso y enfoque estratégico en cada servicio brindado. Su equipo demuestra una gran seriedad y responsabilidad, proporcionando soluciones oportunas y efectivas que realmente aportan valor. Además, su atención al cliente es impecable, siempre dispuestos a ofrecer asesoría personalizada y adaptada a las necesidades específicas de cada situación. Sin duda, una empresa confiable y altamente recomendable para quienes buscan eficiencia y resultados en el ámbito digital.
  
 
      Posted on Google  
   
   Leidy Forero 
 
 
 
 Trustindex verifies that the original source of the review is Google. Me ha ido muy bien con sus servicios, son recursivos y entienden del negocio Digital.