Average growth in direct bookings
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Digital marketing for hotels that sell direct and build a brand.
Strategy, technology, data and marketing for boutique hotels, luxury properties, aparthotels and hospitality brands. We connect web, SEO, GEO, paid media and dashboards to reduce OTA dependency and grow the direct channel.
Typical reduction in OTA commission
Improvement in sustained RevPAR
Active properties in operation
Sector challenges
The problems we
solve in
hospitality.
We don't sell visibility. We solve the five bottlenecks GMs and revenue managers tell us about in every first conversation.
OTAs eat 18-25%
Structural dependence on Booking/Expedia with commissions that choke margin and brand control.
Outdated booking engine
Low-converting booking engine, no upsell, no server-side tracking. The opportunity exists — the technology doesn't capture it.
Broken tracking
Blocked cookies, lost parameters and imprecise attribution make the owned channel's ROI invisible.
Soulless content
Generic photos, an abandoned blog and personality-free social media. The premium guest looks for experience, not descriptions.
Weak local SEO
You're not showing up in Google Hotel Ads, in AI answers, or in "boutique hotels [city]" searches when you should be the default.
Operating system
How we build the
direct channel.
Four phases we apply to every property. No recipes: we adjust weight by the brand's specific challenge.
Phase 01
360 audit + server-side tracking
Server-Side Tagging implementation, attribution model, dashboards, and PMS + booking engine + GA4 connection.
↗ Phase 02Booking engine optimization + on-site CRO
UX redesign, A/B testing, automatic upsell, on-site rate comparison to neutralize the OTA price.
↗ Phase 03Performance + Meta search + local SEO
Google Hotel Ads, TripAdvisor, Trivago, hyper-segmented paid Meta by intent + local SEO authority.
↗ Phase 04Editorial content + email lifecycle
In-house audiovisual production, long-tail keyword editorial blog, pre-stay/in-stay/post-stay email sequences.
↗Hotel case studies
Verifiable results in
hospitality.
Two selected cases from the 30+ hotels currently active in operation with Digisap.
Hospitality
+46%Revenue 2024 → 2025
Binn Hotel: From Organic to Premium ROAS with Sustained Web Sales.
Binn Hotel · Medellín · +110% traffic · 10× ROAS
Hospitality
32%Sales attributed to digital
El Cielo Hotel: Digital Channel Consolidated as a Sales Engine with Premium ROAS.
El Cielo Hotel · Bogotá · 2022-2025
Why choose us
Why Digisap for hotels.
We're not a generalist agency learning your business at your expense. We've spent 19+ years doing marketing and technology for hospitality, and we know your real challenge isn't "likes" — it's occupancy, ROAS and OTA dependency. That's why we work like this:
Real hotel specialization.
We understand average rate, seasonality, revenue management and booking engines. You don't have to explain your business from scratch.
Focus on direct bookings and margin.
Every strategy aims to strengthen your direct channel and reduce the commissions Booking and Expedia currently take.
Results measured by ROAS.
We set up attribution so your numbers reflect real direct-channel revenue, not bookings you would have gotten anyway.
Three pillars in one operation.
Strategy, technology and marketing integrated: SEO, ads, web, booking engine and data working together, without coordinating three vendors.
Presence in Colombia + USA.
Ideal if you're seeking both domestic and international guests.
Close support and clear reporting.
You always know what's happening with your investment, with a team that responds and doesn't disappear after the sale.
Hotels
Hotel brands that operate
with us.
Binn Hotel
Elcielo Hotel
23 Hotel
Hotel El Zarzo
Etro Rooftop
Hotel Regatta
Habitel Prime
Habitel SelectFrequently asked questions
Questions specific
to your sector.
What hotel leaders ask us most.
How do I increase my hotel's direct bookings?
You increase direct bookings by combining four fronts: SEO so people find you on Google, Google and Meta Ads campaigns segmented to travelers with booking intent, a fast website with an optimized booking engine, and remarketing to recover those who didn't book. At Digisap we integrate it all into a single operation and measure it by ROAS, so every dollar invested translates into occupancy, not just clicks.
How do I reduce dependency on Booking and Expedia?
You reduce OTA dependency by strengthening your direct channel: rate parity or a better price on your website, a frictionless booking engine, your own content and SEO, and brand campaigns on metasearch and Google. That way you recover the margin commissions currently take. Our goal with every hotel is for the direct channel to grow steadily until it becomes your main booking source.
What's a good ROAS for a hotel?
A good hotel ROAS usually sits between 5:1 and 15:1, but the number depends on your average rate, seasonality, market and account maturity. More important than an isolated high ROAS is that it reflects real direct-channel revenue, not bookings you would have gotten anyway. At Digisap we set up attribution and measurement so your ROAS represents incremental sales, not inflated numbers.
How long does it take to see results?
Advertising campaigns (Google and Meta Ads) can generate bookings within the first few weeks, while SEO and direct-channel positioning build sustainable results over 3 to 6 months. The usual approach is a combination: fast traffic and bookings from Ads from day one, and a growing organic base that lowers your acquisition cost over time.
Do you work with boutique hotels and small chains?
Yes. Boutique hotels and small chains are one of our focus areas: we understand their occupancy, seasonality and OTA-competition challenges. We design strategies sized to their budget and scale, with close support and clear reporting, so they can compete with bigger players without needing an in-house marketing team.
G Verified reviews
4.9 / 5 — What people say on Google.
Direct excerpts from reviews left by clients on Google Maps. Hover to pause.
View Google profile ↗→ Start the conversation
Tell us about your hotel.
In seven days we deliver a technical diagnostic and a 90-day impact plan with target metrics per channel.
- Technical audit of your digital ecosystem
- Quarterly roadmap with clear hypotheses
- No commitment · no cost · 30 minutes
Ready to build a
profitable direct channel?
Free diagnostic of your hotel's digital ecosystem in 7 days. No commitment.
Talk to a specialist ↗