Operational dashboards for B2B clients
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Industry · B2B & Services
B2B digital marketing.
Long cycles, buying committees, high ticket. We design B2B demand systems with ABM, technical content and RevOps measured against real pipeline — not inflated MQLs.
Average growth in qualified pipeline
Reduction in sales cycle
Active industrial accounts
Sector challenges
The problems we
solve in B2B.
B2B has committees, technical criteria and formal processes. Whoever optimizes for MQL loses money; whoever optimizes for won SQL wins market.
MQLs that aren't SQLs
Marketing reports hundreds of leads; sales says none of them close. Without SLA alignment, the real pipeline is empty.
Invisible buying committee
In B2B, 5-7 people are involved in the purchase. If you only talk to the purchasing manager and not the CFO, CTO and operations, you don't close.
Abandoned technical content
The B2B buyer does 70% of their research before ever talking to you. Without whitepapers, demos and benchmarks, you're not on their shortlist.
LinkedIn Ads burning budget
Expensive CPM, poorly segmented audiences, generic creatives. Paid LinkedIn without an ABM strategy is wasted CAC.
CRM as a glorified spreadsheet
Poorly defined stages, scoring with no logic, no touchpoint tracking. Impossible to optimize what you don't measure well.
Operating system
A B2B demand
system measured against
pipeline.
Four phases to build an accountable industrial demand machine.
Phase 01
ICP audit + CRM architecture
Ideal Customer Profile definition, buying-committee mapping, and CRM cleanup with stages and intent-based scoring.
↗ Phase 02Account-Based Marketing (ABM)
Target account list, per-account stakeholder mapping, personalized content and multi-channel sequences per account.
↗ Phase 03Demand gen + technical content
Whitepapers, use cases, benchmarks, calculators, webinars. SEO + LinkedIn + Email orchestrated by funnel stage.
↗ Phase 04Sales enablement + measured RevOps
Response playbooks, HubSpot/Salesforce integration, executive pipeline reporting and marketing-sales SLAs.
↗B2B case studies
Verifiable results in
B2B.
Two selected cases from industrial B2B and professional services operations.
Why choose us
Why Digisap for B2B.
In B2B, a bad lead costs sales time and money. We've spent 15+ years helping companies generate qualified demand and integrate marketing, technology and data, and that's why our approach focuses on what moves your business: pipeline and sales, not vanity metrics.
Focus on pipeline, not vanity.
We measure MQL, SQL, opportunities and cost per opportunity, not just clicks or form fills.
Specialization in long sales cycles.
We understand consultative sales, multiple decision-makers, and the need to nurture a lead all the way to close.
Three pillars in one operation.
Strategy, technology and marketing integrated: content, LinkedIn/Google Ads, automation and CRM aligned.
Automation and CRM.
We connect campaigns and CRM so no lead goes cold and you know which action drives real sales.
Presence in Colombia + USA.
Useful if you sell across multiple markets or are looking to expand.
Transparency and support.
Clear funnel reporting and a close-knit team that responds.
Clients
B2B and service companies that
trust us.
Florida HomeGroup Realty
Milenio PC
Auteco
Capital Group
PFS Realty Group
Su Despensa
CDA
PromigasFrequently asked questions
Questions specific
to your sector.
What B2B & services leaders ask us most.
What is B2B digital marketing and how does it differ from B2C?
B2B digital marketing is designed to sell products or services from one company to another, where decisions involve several people and sales cycles are longer. Unlike B2C, the focus isn't impulse buying but building trust, educating the decision-maker, and nurturing the lead until they're ready to buy. That's why we combine authority content, LinkedIn, SEO and automation.
How do you generate qualified B2B leads?
We generate qualified leads by attracting the right decision-makers with authority content and SEO, segmented campaigns on LinkedIn and Google Ads, and forms that filter by role, company and need. Then a nurturing flow and a CRM follow up until interest converts into a real sales opportunity. We measure by MQL, SQL and opportunities, not just contact volume.
What is ABM (Account-Based Marketing) and do I need it?
ABM is a strategy that focuses marketing on a specific group of high-value key accounts, instead of attracting the largest possible number of leads. It's ideal if you sell to few companies with high tickets: we personalize messages and campaigns for the decision-makers at those accounts. At Digisap we determine whether ABM fits your model and combine it with demand generation.
How long does B2B marketing take to show results?
LinkedIn and Google Ads campaigns can generate leads within the first few weeks, but since B2B sales cycles are longer, pipeline and deal closing consolidate over 3 to 6 months. SEO and authority content reinforce sustainable results over the medium term. That's why we combine fast-capture actions with long-term demand building.
Do you work with services, technology and industrial companies?
Yes. We work with B2B companies in professional services, technology, industry and other sectors that sell to other businesses. We adapt the strategy to your sales cycle, your ticket size and your type of decision-maker, integrating marketing, technology and data into one operation, with a presence in Colombia and the United States.
G Verified reviews
4.9 / 5 — What people say on Google.
Direct excerpts from reviews left by clients on Google Maps. Hover to pause.
View Google profile ↗→ Start the conversation
Tell us about your
B2B pipeline.
In seven days we deliver a technical diagnostic and a 90-day impact plan with target metrics per channel.
- Technical audit of your digital ecosystem
- Quarterly roadmap with clear hypotheses
- No commitment · no cost · 30 minutes
Ready to make your
B2B pipeline real?
Free diagnostic of your B2B demand system in 7 days.