Initial diagnostic
360° audit of the ecosystem.
Website, channels, competition, benchmark, measurement, content and CRM. Executive document with findings and priorities.
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Service · Strategic Consulting
Digital marketing consulting and strategy
Planning, budgeting, governance and operating models for C-Level with accountability. Initial diagnostic, opportunity map, quarterly roadmap, leadership meetings and per-vertical audits — without running day-to-day operations.
Scope
Everything included
in the monthly fee.
For when the internal operating team needs an external strategic layer: perspective, benchmarking, data-driven decisions. Not replacing the team — empowering it.
Quarterly roadmap
6- and 12-month growth plan.
Priorities, timelines, owners and target metrics per quarter. Suggested budget by channel. OKRs connected to revenue.
Governance + operation
Decision-making model.
Biweekly / monthly rituals, executive dashboards, RACI matrix, escalation. How the internal team decides without endless meetings.
C-Level advisory
Monthly meeting with leadership.
KPI review, industry benchmarking, tough decisions with an outside perspective. Direct communication with the CMO, CFO or CEO.
The process
From the first meeting
to the first result,
no surprises.
Every action is designed to sell. From technical setup to monthly reporting, one team with one language.
Setup
Assets, access, accounts and website in order. Testimonials, sales materials and a results baseline ready.
↗Data
Measurement from day one. Business goals defined, events and conversions loaded, baseline established.
↗Strategy
Who we talk to and in what tone. The prioritized sales path and commercial priorities defined.
↗Execution
Initial diagnostic + quarterly roadmap + governance + monthly executive meetings + continuous competitive benchmarking.
↗Performance
Continuous improvement. A dashboard with results, monthly adjustments and decisions based on data, not perceptions.
↗Metrics that actually matter
The numbers we review with leadership every month.
Strategic indicators we review in monthly leadership meetings — focused on the business's commercial health, not just channels.
% Digital revenue
Digital channel's share of total sales
CAC by channel
Acquisition cost broken down
LTV / CAC ratio
The business's unit economics health
Payback period
Months to recover CAC
Market share
Position vs. direct competition
Team velocity
Internal team's sprint completion
How we do it
A direct channel, no intermediaries.
Direct strategic advisory, business to business.
Hernán Ballén
Provides direct strategic advisory, business to business.
Before you write to us
Questions we get every week.
If your question isn't here, message us on WhatsApp. We reply during business hours.
Chat on WhatsApp ↗Do you replace the in-house CMO?+
No. We work as an external strategic layer alongside the internal team — we bring perspective and benchmarking, we don't run day-to-day operations.
How long does the engagement last?+
The monthly fee works as an ongoing retainer, with a quarterly roadmap. Many clients keep it for years as a permanent governance layer.
Do you work with investment boards?+
Yes, we prepare and support board meetings when the business needs to present results and strategy to investors.
How much does the advisory cost?+
It depends on scope and the frequency of executive meetings. After the initial diagnostic we deliver a fixed proposal.
→ Start the conversation
Tell us about your strategy and decision-making.
In seven days we deliver a technical diagnostic and a 90-day impact plan with target metrics per channel.
- Technical audit of your digital ecosystem
- Quarterly roadmap with clear hypotheses
- No commitment · no cost · 45 minutes
