Google Search
Capturing booking or quote intent.
High conversion. Structured by product, service or line. Optimized by keyword match, quality and device.
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Service · Performance
Performance marketing that drives sales
Account structure, budget and creative working as a single system. Meta, Google, TikTok, LinkedIn and programmatic with weekly hypotheses, incrementality reads and dynamic reallocation toward what actually converts.
Scope
Everything included
in the monthly fee.
Digital advertising designed to generate measurable demand from day one. Every channel serves a specific role on the path to a direct sale.
Google Display + YouTube
Brand storytelling and remarketing.
Visibility, recognition and recovery of qualified audiences. In-stream, bumper and responsive display formats.
Meta Ads
Discovery and remarketing on Instagram and Facebook.
Campaigns by audience, consumption occasion or funnel stage. Advantage+ and CBO when it fits, manual when control matters.
TikTok · LinkedIn · Pinterest
Specific audiences for lifestyle, B2B and creative.
Native formats per platform: Spark Ads, LinkedIn ABM, Pinterest Idea Pins. Each with its own conversion logic.
Multichannel remarketing
Recovering visitors who didn't convert.
Audiences rebuilt weekly with Server-Side Tagging. Controlled frequency, message adapted to the funnel moment.
Weekly optimization
Dynamic budget reallocation.
Weekly hypotheses, incrementality reads and decisions based on incremental ROAS. We don't let the algorithm choose for us.
The process
From the first meeting
to the first result,
no surprises.
Every action is designed to sell. From technical setup to monthly reporting, one team with one language.
Setup
Assets, access, accounts and website in order. Testimonials, sales materials and a results baseline ready.
↗Data
Measurement from day one. Business goals defined, events and conversions loaded, baseline established.
↗Strategy
Who we talk to and in what tone. The prioritized sales path and commercial priorities defined.
↗Execution
Active spend across prioritized channels: Google Search and Display, YouTube, Meta Ads, TikTok, LinkedIn and remarketing. Content, copy and creative optimized week by week.
↗Performance
Continuous improvement. A dashboard with results, monthly adjustments and decisions based on data, not perceptions.
↗Metrics that actually matter
The numbers we review with leadership every month.
Paid media metrics we review week by week to optimize spend and sustain ROAS.
CTR
Click-through rate by channel and campaign
CPC
Cost per click to control efficiency
CPM
Cost per thousand impressions on display and video
ROAS
Return on ad spend when traceability allows it
Conversions
Actions with buying or booking intent
Cost/Conversion
How much each conversion event costs
How we do it
A team, not a single person
Every campaign passes through specific expert hands — this is the team that makes it possible.
Elio Varguillas
Defines the strategy and configures every campaign from scratch.
Catherine Gil
Runs and optimizes spend day to day.
Yulimar Fermín
Tracks results with clear reporting.
Before you write to us
Questions we get every week.
If your question isn't here, message us on WhatsApp. We reply during business hours.
Chat on WhatsApp ↗How much do I need to invest in paid media?+
The minimum budget depends on the channel and category. We define it together during the initial diagnostic, with a projected ROAS per channel.
Can the budget be scaled up?+
Yes. We scale based on validated hypotheses — we never raise budget without evidence the channel can absorb it profitably.
Do you manage your own accounts or the brand's?+
We work on the brand's own accounts (Business Manager, Google Ads, etc.) so all historical data and learnings stay in your ownership.
What reports do stakeholders receive?+
A live dashboard plus a monthly executive report with business metrics, not just platform metrics.
→ Start the conversation
Tell us about your brand.
In seven days we deliver a technical diagnostic and a 90-day impact plan with target metrics per channel.
- Technical audit of your digital ecosystem
- Quarterly roadmap with clear hypotheses
- No commitment · no cost · 30 minutes
