Custom data layer
Structured by business line.
Product, price, date, source, occasion, value. Every event carries business semantics, not the CMS's default ones.
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Service · Data & Analytics
Data and analytics for marketing decisions
Server-Side Tagging, advanced GA4, attribution models and Looker Studio dashboards connected to real business revenue. Data that becomes decisions — not reports nobody looks at.
Scope
Everything included
in the monthly fee.
Measurement isn't optional. It's the asset that lets you decide with real data — not perceptions. Every event loaded with business logic.
GA4 + Server-Side Tagging
Durable measurement for 2026.
Server-Side Tagging to bypass blockers, iOS 17+, third-party cookies. Consent Mode v2 configured per regulation.
BigQuery + modeling
Raw data exported and modeled.
GA4 export to BigQuery, modeling with dbt or native SQL, integration with Meta Ads, Google Ads and CRM. One single source of truth.
Executive dashboards
Looker Studio connected to the business.
One dashboard per role: leadership, sales, marketing, revenue. Each with the KPIs they need, not the ones that get in the way.
The process
From the first meeting
to the first result,
no surprises.
Every action is designed to sell. From technical setup to monthly reporting, one team with one language.
Setup
Assets, access, accounts and website in order. Testimonials, sales materials and a results baseline ready.
↗Data
Measurement from day one. Business goals defined, events and conversions loaded, baseline established.
↗Strategy
Who we talk to and in what tone. The prioritized sales path and commercial priorities defined.
↗Execution
Server-Side Tagging setup, GA4 integration with BigQuery, tested attribution models, Looker Studio dashboards connected to business revenue.
↗Performance
Continuous improvement. A dashboard with results, monthly adjustments and decisions based on data, not perceptions.
↗Metrics that actually matter
The numbers we review with leadership every month.
Metrics we track to make sure data arrives clean, complete and traceable — the foundation the whole team decides on.
Events captured
Event coverage vs. expected events
Tagging uptime
Server-side container availability
Data quality
% of events with complete dimensions
Active dashboards
Reports actually used by stakeholders
Attribution paths
Detected conversion paths
Data latency
Real time → BigQuery → Dashboard
How we do it
A team, not a single person
Every dashboard and report passes through specific expert hands.
Catherine Gil
Sets up dashboards and true measurement.
Yulimar Fermín
Delivers real-time reports with real data.
Before you write to us
Questions we get every week.
If your question isn't here, message us on WhatsApp. We reply during business hours.
Chat on WhatsApp ↗Do you migrate from UA to GA4?+
Yes, we migrate historical configuration, events and goals, and leave GA4 properly structured with Server-Side Tagging from the start.
Do I need BigQuery?+
If your team makes decisions with cross-referenced data from multiple sources (ads, CRM, sales), yes. For simpler operations, GA4 + Looker Studio can be enough.
Do you work with Segment, RudderStack or a CDP?+
Yes, we integrate existing CDPs or implement one from scratch depending on the business's data maturity.
Are the dashboards live?+
Yes, connected directly to BigQuery or GA4 via Looker Studio, with automatic per-role updates.
→ Start the conversation
Tell us about your measurement and attribution.
In seven days we deliver a technical diagnostic and a 90-day impact plan with target metrics per channel.
- Technical audit of your digital ecosystem
- Quarterly roadmap with clear hypotheses
- No commitment · no cost · 45 minutes
