ROAS that doesn’t add up
Meta, Google and your store platform report different sales. Without reliable measurement, you set budgets blind.
Home / Industries / E-commerce
Industry · E-commerce
E-commerce marketing that sells more with data you can trust.
Paid media, data layer, web development, business dashboards and SEO + GEO for online stores and direct-to-consumer brands. We connect every dollar you invest to real purchases, so you know which channel, campaign and product are driving your growth.
Industry challenges
The problems
we solve in
e-commerce.
Selling online is easy to start and hard to scale profitably. These are the critical issues we find most often when we review a store.
Purchases analytics can’t see
A checkout, payment gateway or booking engine on another domain breaks tracking, and the sale loses its source.
Traffic that doesn’t buy
Slow product pages, missing information or a long checkout make visitors leave before they pay.
Total dependence on ads
When you pause campaigns, sales drop: organic search, email and repeat purchases aren’t working for you yet.
Invisible to Google and AI
Products without structured data or useful content get lost right when shoppers ask Google or an AI assistant what to buy.
What we do
A system to sell
more and measure
every purchase.
Ads, data, web and search working toward one goal: profitable sales you can verify.
01
Paid media on Meta and Google
Catalog, search, Performance Max and remarketing campaigns optimized for the real value of each purchase, not clicks or visits.
↗02Data layer and purchase tracking
We implement the e-commerce data layer with GA4 and Google Tag Manager: from product view to purchase, with value, currency and transaction ID.
↗03Web development that sells
Fast stores, product pages that answer questions and a frictionless checkout, on desktop and mobile.
↗04Business intelligence dashboards and purchase data
Dashboards that combine sales, ad spend and buying behavior by channel, campaign and product, so you decide with data instead of gut feeling.
↗05SEO + GEO
Categories, product pages and content optimized for Google and AI assistants, with product structured data that helps them find and recommend you.
↗Hotels that are e-commerce too
Online direct
sales case studies.
A hotel that sells rooms through its own booking engine works like an e-commerce store: catalog, cart, payment and repeat purchases. These cases show the system applied to direct sales.
Hotels · Direct sales+80%Organic users · Jan–Jul 2026 vs. 2025
Binn Hotel: 1,566 Direct Bookings Without a Single Discount Code
Binn Hotel · Medellín, Colombia · January 2024 – July 2026
Hotels · Direct sales+40.3Digital channel ROAS
El Cielo Hotel: Digital Channel Consolidated as a Sales Engine with Premium ROAS.
El Cielo Hotel · Medellín, Colombia · 2022 – 2025
Why us
Why Digisap for e-commerce.
In an online store, what counts is profitable sales and customers who come back. That is how we work with consumer brands and with hotels that sell direct.
End-to-end measurement.
We know which channel, campaign and product drive each purchase, because measurement is the first thing we get working.
Ads optimized for sales.
Campaigns learn from the real value of purchases, not vanity metrics.
One team.
Paid media, data layer, web development, dashboards and SEO + GEO aligned toward the same goal.
Direct sales experience.
We work with consumer brands and with hotels that sell rooms through their own booking engine.
Visible on Google and AI.
We prepare your catalog for search engines and AI assistants that already shape buying decisions.
Reports you understand.
Sales, spend and return in one clear dashboard, without jargon.
Experience
Brands that sell
online with us.
FAQ
Questions specific
to your industry.
The ones e-commerce leaders ask us most.
How do I know how much each campaign really sells?
With a properly implemented e-commerce data layer. We track every step up to the purchase with its value, currency and transaction ID, and compare that figure with the orders in your store platform. That shows which channel and campaign drive sales, and where gaps need fixing.
What is a data layer and why does it matter?
It is the structure that tells GA4, Google Ads and Meta what happened in your store: which product was viewed, added to cart and purchased. Without it, platforms optimize with incomplete information and reports don’t match your sales.
What does a business intelligence dashboard include?
A dashboard that brings together sales, ad spend and buying behavior by channel, campaign and product. We design it around the metrics your team uses to decide, and it updates with your data.
How do my products show up on Google and in AI answers?
We work on categories and product pages, content that answers shoppers’ questions, and product structured data. That helps Google and AI assistants understand your catalog so they can show or recommend it.
Where do we start?
With a 30-minute call. We review your store, your tracking and your channels, and tell you clearly what the next step is.
Reviews
What clients say on Google.
→ Start the conversation
Tell us about your store.
In 30 minutes a strategist reviews your situation and tells you clearly whether we can help and what the next step would be.
- We review your store, tracking and channels
- You leave with recommended next steps
- No commitment · free · 30 minutes
Ready to sell more
with clear data?
A 30-minute call to review your store, your tracking and the next step.