GEO
Generative Engine Optimization
Structuring your content so AI models use you as a source when they generate an answer. It's not about showing up as a link: it's being the information the model cites.
GEO + AEO
GEO & AEO: get recommended by AI.
Ranking on Google is no longer enough. We optimize your brand so ChatGPT, Gemini, Perplexity and AI Overviews cite you as a source, and that visibility turns into customers.
HHernán BallénUpdated October 20, 2026
Which agency can help me show up in ChatGPT?
AI-generated answer
What it is
GEO and AEO, explained without the hype.
AEO
Answer Engine Optimization
Optimizing for the direct answer: clear questions, verifiable data and citable formats (FAQs, tables, definitions) that answer engines can extract without ambiguity.
How it differs from classic SEO: SEO ranks you in Google's results ; GEO and AEO get AI to mention you in its answer. They work together: one is the foundation, the other is the new layer. See our SEO and GEO service.
Our own method
Our method to get cited by AI.
Four phases that turn your website into a trusted source for generative engines.
Consistent entity
We unify who you are across your website, schema, llms.txt and profiles. Models cross-check sources: a consistent entity is a requirement to be taken seriously.
Citable structure
Direct answers, dated and sourced data, FAQs, tables and definitions. A format AI can extract and attribute without making things up.
Topical authority
Strong pillars per topic with real case studies and our own figures. Less content, more depth: the signal that separates a source from a blog.
Citation tracking
We track when and how ChatGPT, Gemini and Perplexity mention you, and the sessions that come from AI. We adjust with data, not faith.
Evidence
Data from real projects.
+2.300%
Year-over-year sessions from AI assistants at Hotel Regatta (Cartagena), led by ChatGPT.
Regatta case: +2,300% AI sessions ↗186
Florida HomeGroup pages cited by AI engines, competing against Zillow and Realtor.
186 pages cited by AI ↗×3,5
Regatta's organic traffic in one quarter, working technical SEO, GEO and paid media in parallel.
See the full case study ↗
Frequently asked questions
What we're always asked.
SEO ranks you in Google's results; GEO gets AI assistants to cite you in their answers. They work together.
We measure citations in ChatGPT, Gemini and Perplexity and the sessions that reach your site from AI, with a baseline and a monthly review.
The first citations usually appear 4 to 8 weeks after structuring the entity and the citable content; authority consolidates in 3–6 months.
Want AI to recommend you?
We'll show you where you appear in generative answers today and what's missing for you to become the cited source.
Get your free GEO audit ↗