Conversion optimization (CRO) and tracking
We removed friction at the point of contact: WhatsApp buttons with source tracking and mandatory CRM integration in the flow.
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Milenio PC: 16+ Years at the Top of SEO and SEM, with Sales Growing Every Year
A documented case with context, hypothesis, execution and verifiable results. A client since 2010 and today a leader in its vertical in Colombia.
+204.8%Growth in organic users
The context
The business before the intervention.
Milenio PC has worked with Digisap since 2010. More than 16 years of sustained positioning built steady organic demand and category leadership in search within Colombia. But when Digisap audited the full digital ecosystem, it found a critical gap: that traffic volume was not turning into proportional revenue. About 18% of users clicked “Contact us” without submitting the form, and the key event conversion rate was just 0.27%.
The hypothesis
A structure connected to the business outcome.
If the problem was not traffic but capture, the growth lever was not buying more audience but redesigning the path that audience follows to the close: connecting every digital touchpoint to a business metric.
Specialized conversion architecture
We designed an ecosystem of 15 independent landing pages, optimized by service, product and city within Colombia.
Video-first strategy
Content production with verifiable testimonials, validated with satisfaction scores of 9.4/10.
Structural SEO + GEO
Rewrote the web architecture to rank for niche B2B searches and so generative engines cite Milenio PC as a source.
Results
Metrics with platform and period.
The optimization connected traffic and capture: 15 specialized landing pages, key event conversion multiplied by 45 and a satisfaction score of 9.4/10.
2026 management goals
Projections, not achieved results: +30% in revenue and +25% in prospects.
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