Digital advertising campaigns are one of the most effective and measurable channels to increase the direct reserves of a hotel. But not all campaigns work the same. A common mistake is to focus only on clicks or followers without connecting that traffic with a real conversion strategy.
In this article we share how to design a 360° advertising strategy for your hotel Combining branding campaigns, direct sales and personalized messages from Instagram, TikTok, Facebook and Google.
Why is a well-designed advertising strategy vital?
- More than 70% of users discover Hotels by social networks or search engines
- A well-segmented campaign reduces the cost per booking to OTAS by up to 50%
- Digital advertising allows remarketing, flash offers and seasonal campaigns
In addition, you can measure each weight invested and its return (ROAS).
Campaigns to position your hotel brand on Instagram and TikTok
Today, Instagram and TikTok are much more than visual social networks: they are engines of tourist discovery. Many travelers choose destinations and Hotels For the videos, reels and experiences they see on these platforms.
What can you do?
✅ Reels with unique experiences: spa, breakfasts, rooms with a view
✅ Influencers and UGC with city segmented microcampaigns
✅ Advertisements with “Book now” linked directly to the engine
✅ Promotional stories with geolocation and interest targeting
Objective: Increase Awareness and attract visits to the website of the hotel o Instagram profile with direct booking option.
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Direct sales campaigns from Google, Instagram and Facebook
This is where the strategy becomes profitable. We no longer only generate visibility, but real reserves.
Ideal Channels:
- Google Search: Campaign with commercial intent (ex: “Boutique hotel in the town”)
- Google Performance Max: Visibility on YouTube, Gmail, Maps and Display
- Meta Ads (Facebook + Instagram): Conversion and remarketing campaigns
- TikTok Ads: Interest and Location Campaigns with immersive content
Recommended Connection: All ads must direct to specific pages of the hotel website with the active reservation engine or a landing optimized for the offer.
Message campaigns for sale of plans and experiences
In addition to direct booking campaigns, more and more hotels are using message campaigns to sell:
- Romantic plans
- Tours and activities
- Long stays or corporate
- Private events and celebrations
Effective Platforms:
- Instagram and Facebook (Format: “Send Message”)
- WhatsApp Business with Catalog or Chatbot integration
- Messenger Ads with automated responses
This strategy humanizes the sale, allows trading, and in many cases, generates higher average tickets.
What does DIGISAP do in the advertising strategy for hotels?
At DIGISAP we design campaigns with a focus on results, creativity and complete integration with your booking engine.
What does our service include?
- Strategic planning and definition of audiences
- Design of visual ads adapted to each network
- Budget optimization per channel
- High conversion landing pages
- Integration with engines like BookAssist, BeonPrice, SiteMinder
- Reports with ROAS, CTR, CPC, conversion rate
Our goal: For each advertising campaign to generate traffic with real reserve intention.
Success story: Haven Medellin
- Meta Ads + Google Search + Performance Max
- roas greater than 20
- +2,500 direct reservations in 6 months
- Video campaigns on TikTok generated more than 500,000 segmented views
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