ESEN
Let's talk ↗

Digisap

Digisap: 15 years building digital growth in Colombia and the US

We did not start knowing everything. We started before everyone else. In 2008, when Digisap opened its doors in Bogotá, digital marketing in Colombia was pioneer territory. Social media was just beginning to exist as a business channel, Google Ads was a tool very few knew how to use, and most companies were still allocating […]

Digital marketing trends 2026 you need to implement right now

2026 is not waiting for you to be ready Digital marketing has no off-season. While one hotel is still deciding whether to update its strategy, a competitor is already running Google Hotel Ads. While a real estate agency evaluates whether to use AI in its campaigns, another one just closed three qualified leads through a […]

Data analytics for marketing: your business’s best salesperson

Most businesses collect data every day: website visits, ad clicks, reservations, leads, customer behavior. But very few actually use it to make smarter decisions. In 2026, the gap between businesses that act on data and those that don’t is no longer a competitive advantage. It’s a survival issue. Whether you manage a boutique hotel in […]

How to choose the best digital marketing agency in Colombia

The decision that most impacts your digital sales Choosing a digital marketing agency is one of the most important decisions a hotel, restaurant or real estate agency can make. Not because it’s irreversible, but because a bad choice costs time, money and opportunities that aren’t easy to recover. The Colombian market has hundreds of agencies. […]

How to measure the ROI of your digital marketing agency

If you can’t measure it, you can’t improve it There’s a conversation that happens in many hotels, restaurants and real estate companies in Colombia at the end of every month: the manager reveals how much was paid to the marketing agency and nobody in the room can say with certainty what that investment generated. There […]